CARFAX Privacy Statement
**Sources of Personal Information**
CARFAX may collect Personal Information:
1. Directly from you,
2. Automatically through cookies, tags, and other unique identifiers (collectively, Unique Identifiers),
3. From or through the business relationship between CARFAX and you or your employer or the person or entity who has engaged you (Employer),
4. From CARFAX’s service providers or
5. From other third parties with your consent.
An organization with which CARFAX has a current or potential business relationship may also make available to CARFAX certain Personal Information of its Business Employees.
**Purpose of Using and Disclosing Personal Information**
– **Consumers**
– **Business Employees**
– **Crashdocs Users**
– **Job Applicants**
**Protection of Personal Information**
CARFAX maintains an information security program with administrative, technical, and physical safeguards designed to protect against unauthorized access to Personal Information that CARFAX collects. Except as disclosed in this Privacy Statement, CARFAX does not use, sell, share, or disclose certain types of Personal Information that must be treated with extra security (for example, precise geolocation, government-issued identification, or demographic information) (Sensitive Personal Information). CARFAX also does not sell information that specifically identifies you, such as your name, address, email address, or telephone number. To protect against unauthorized access to your CARFAX account, we strongly recommend that you use a unique password, protect your password, log out of your account, and close your browser each time after using CARFAX Services.
**Updates to this Privacy Statement, Your Consent, and Additional Resources**
CARFAX may modify this Privacy Statement at any time. Any changes to this Privacy Statement will be posted here. Please check this Privacy Statement often for any changes. You are consenting to the privacy practices described in the Privacy Statement each time you use CARFAX Services. If you have any questions or concerns about the collection, use, or disclosure of your Personal Information in connection with your application for employment at CARFAX, please contact the CARFAX human resources team at HRQuestions@CARFAX.com. If you have any questions or suggestions regarding this Privacy Statement, please contact us at privacyofficer@CARFAX.com.
**Third Party Websites**
You may access CARFAX Services through third-party websites or social media (collectively, Third Party Websites). By accessing CARFAX Services through a Third Party Website, you may be allowing such Third Party Website to view, collect, or use any information you provide to CARFAX. If you are concerned about accessing CARFAX Services through a Third Party Website, you can instead access CARFAX Services directly through CARFAX websites or mobile device applications (collectively, CARFAX Applications). CARFAX Applications and CARFAX emails may include links that allow you to access Third Party Websites. CARFAX does not control the collection, use, or disclosure of any information on such Third Party Websites or the content on such Third Party Websites.
**Personal Information Received from Third Parties**
Except with respect to Personal Information of Business Employees, this Privacy Statement does not describe the collection or use of Personal Information when CARFAX receives Personal Information from third parties in connection with services provided by CARFAX to such third parties as a service provider. In those instances, CARFAX will use and disclose Personal Information provided by such third parties in accordance with the agreements entered into between CARFAX and such third parties.
**State Specific Privacy Disclosures**
**Purpose of Using and Disclosing Personal Information about Consumers**
1. CARFAX collects and uses Personal Information to operate its business and provide, develop, and improve CARFAX Services, including:
1. To fulfill the request for which the information is provided;
2. To respond to your communications;
3. To communicate with you in connection with your CARFAX account (for example, to provide services or notify you about CARFAX Services, the benefits available to you through your CARFAX account and other special offers and promotions);
4. To effectively plan communications and marketing campaigns;
5. To provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of CARFAX Services;
6. To personalize and improve your experience with CARFAX Services by making recommendations and delivering content, products, and services that might be of interest to you;
7. To display targeted advertisement on Third Party Websites;
8. To fulfill our business purposes, including internal record keeping and administration; and
9. To prevent unauthorized or unlawful use of CARFAX Services and protect the rights, property, security, and safety of our users, CARFAX, and CARFAX Services.
2. CARFAX collects Sensitive Personal Information for the following purposes:
1. Precise geolocation to provide information about vehicle dealers and services shops in your then-current location; and
2. Payment card information to process your purchase of vehicle history reports.
3. CARFAX does not store precise geolocation information or complete payment card information.
3. CARFAX may disclose Personal Information:
1. To our service providers as necessary for our business purposes (for example, to provide CARFAX Services, to communicate with you through a chat feature, process credit card transactions, analyze data, serve and measure ad impressions, provide marketing assistance, and measure unique visitors);
2. As necessary to defend against legal claims or otherwise protect our rights;
3. To third parties as required to respond to your inquiries, or by law or judicial proceeding; and
4. As requested by you, such as when you submit a request for information from a vehicle dealer or service shop through a CARFAX Application, except that CARFAX has no control over the subsequent use or disclosure of the Personal Information by such third parties.
4. CARFAX may share Personal Information collected through Unique Identifiers:
1. With third parties to help build a profile of your interests and for cross-context behavioral advertising, cross-device linking, or for other purposes similar to serving targeted advertising (collectively, Targeted Advertising). To learn more or to make choices about use of your Personal Information for Targeted Advertising, please click here: https://youradchoices.com/.
2. The third parties with which CARFAX may share information for purposes of Targeted Advertising include, without limitation, Criteo SA, RTB House, and/or Firebase Analytics from Google. To learn more about how Criteo SA, RTB House, or Firebase Analytics from Google collect and use data and to opt out, please visit their privacy pages at http://www.criteo.com/privacy/, https://rtbhouse.com/privacy-center/services-privacy-policy, and www.google.com/policies/privacy/partners/. You may also opt out of receiving Targeted Advertising by changing your browser options to either stop accepting cookies or prompt you before accepting a cookie from any website.
3. If you disclose Personal Information when you review products or services (including third-party products and services) or submit content or materials intended for public postings, the information may be viewable by others.
4. You may update or change your Personal Information by contacting CARFAX here.
5. You may opt out of receiving promotional emails from CARFAX:
1. At any time by using the link included on all marketing emails;
2. When you complete a purchase order form on CARFAX.com;
3. Through your CARFAX account; or
4. By contacting CARFAX here.
If you choose to opt out of receiving promotional emails, you will only receive emails in connection with the CARFAX Services to which you have subscribed.
**Purpose of Using and Disclosing Personal Information about Business Employees**
1. CARFAX collects and uses Personal Information to operate its business and provide, develop, and improve CARFAX Services, including:
1. To manage our relationship with your Employer, including without limitation to communicate with you in connection with a CARFAX account (for example, to provide services, for marketing and sales purposes, or to notify you about CARFAX Services and the benefits available through the CARFAX account and other special offers and promotions);
2. To track usage across devices to help enhance your user experience, provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of CARFAX Services;
3. To develop new products or services;
4. To prevent unauthorized or unlawful use of CARFAX Services and protect the rights, property, security, and safety of our users, CARFAX, and CARFAX Services; or
5. To verify your identity, such as authenticating your login credentials, verifying your location to allow access to your accounts, and storing identification information for subsequent verification online.
2. CARFAX collects or uses Sensitive Personal Information for the following purposes:
1. Precise geolocation to (i) prevent unauthorized or unlawful use of CARFAX Services, (ii) protect the rights, property, security, and safety of our users, CARFAX, and CARFAX Services, and (iii) serve ads; and
2. Payment card information in connection with your Employer’s subscription to CARFAX Services.
3. CARFAX may disclose Personal Information:
1. To our service providers as necessary for our business purposes (for example, to provide CARFAX Services, process credit card transactions, respond to your communications, analyze data, serve and measure ad impressions, provide marketing assistance, and measure unique visitors);
2. To your Employer with whom CARFAX has a business relationship or potential business relationship;
3. As necessary to defend against legal claims or otherwise protect our rights; or
4. To third parties as required to respond to your inquiries, or by law or judicial proceeding.
4. CARFAX does not share Personal Information about Business Employees collected through Unique Identifiers with third parties for purposes of Targeted Advertising.
5. If you disclose Personal Information when you respond to reviews of your Employer’s products or services or submit content or materials
intended for public postings, the information may be viewable by others.
**Purpose of Using and Disclosing Personal Information about Crashdocs Users**
1. CARFAX collects and uses Personal Information on crashdocs.org in connection with CARFAX Services provided to law enforcement agencies, including:
1. To verify and maintain records of your eligibility to receive accident reports;
2. To fulfill the request for which the Personal Information is provided; or
3. As required by law or the law enforcement agencies that use CARFAX Services.
2. CARFAX collects payment card information to process your purchase of accident reports. CARFAX does not store complete payment card information.
3. CARFAX may disclose Personal Information:
1. To the law enforcement agency on behalf of which CARFAX collects such information; or
2. To our service providers as necessary to process credit card transactions.
4. CARFAX does not use Unique Identifiers on crashdocs.org.
**Purpose of Using and Disclosing Personal Information about Job Applicants**
1. CARFAX collects and uses Personal Information including, as necessary, Sensitive Personal Information, for its recruitment and hiring process, including:
1. To communicate with you regarding vacancies and otherwise facilitate our application and recruitment processes;
2. To assess your suitability for the position for which you have applied;
3. In connection with the hiring and onboarding processes;
4. To enable us to verify your right to work in the jurisdiction for which the job is posted;
5. As necessary to meet our legal obligations; and
6. To enable us to undertake reference checks, background checks, sanctions screenings, or criminal records checks when required or permitted by law.
2. CARFAX may disclose Personal Information:
1. To our service providers as necessary for our business purposes (for example, to perform the functions necessary to facilitate recruiting and onboarding);
2. As necessary to defend against legal claims or otherwise protect our rights;
3. To third parties as required by law or judicial proceeding; or
4. In connection with a potential merger or acquisition of CARFAX.
3. CARFAX does not share Personal Information about Job Applicants collected through Unique Identifiers with third parties for purposes of Targeted Advertising.
**CARFAX, Inc.**
5860 Trinity Parkway, Suite 600
Centreville, VA 20120